Reaching your sales goals consistently can be challenging in these trying times, especially if you own a small business. Fortunately, there are many options available that can help you take your marketing to the next level, from freelancers who only charge by the hour to design firms that will manage all your print media needs.

Whether you’re just starting out or are thinking of refreshing your marketing strategies, it’s important to cover all the bases, including your website and social media pages. You can also consider forming a business structure that meets your needs, which will inform your marketing choices. Read on for some words of advice from Hotspot Coach.

Form a limited liability company

Whether you’re a new entrepreneur or are looking for a way to refresh your business, it’s a good idea to secure some protection in the form of an LLC. A limited liability company can provide tax benefits and doesn’t require as much paperwork as a corporation, giving you the flexibility to run things the way you want. Not only that, part of the formation process involves choosing a business name that isn’t already being used, which can help you stand out from the crowd.

Before you start a marketing campaign, explore starting a new company with a unique name and identity. The regulations differ from state to state, so read up on the steps before you jump in. Utilizing a formation service will help you save money on attorney’s fees.

Utilize off-the-shelf services

Premade, ready-to-go services and products can help you grow your business once you form an LLC. These typically include hardware or software such as email programs and office suites, which are available to the general public and aren’t custom-made. These are perfect for small businesses that are on a budget, as some have free or low-cost options.

In addition to checking out Google’s variety of office resources to get started, you should be thinking about your logo design early on. Your logo is the primary way customers and clients identify you and your message, whether that’s on your business card, website, or social media accounts. Fortunately you don’t have to pay big bucks to have one designed; simply go online and use any number of logo creators, many of which have hundreds of pre-made templates that you can customize with your own fonts and graphics.

Know what to look for

While off-the-shelf products can be extremely helpful, there are some tasks that you need a specific person for. Whether you want to hire a sales professional or an experienced in-house social media manager, ThinkingAhead explains you’ll need to know what to look for. Hitting sales goals is an essential part of your business’s growth, so these individuals should be knowledgeable, confident, empathetic, and able to think on their feet. The ability to solve problems quickly is another plus, along with a positive attitude. Write a list of questions to ask during an interview that can help determine their strengths and weaknesses.

Freelance or full-time?

No matter what your current needs are, it’s important to decide early on whether you need a full-time employee or if a freelancer will work better for your situation. Full-time employees are typically more motivated to remain loyal to their job and keep up the consistency of their work, but, as Toggl notes, they do require a major financial commitment from their employers.

Freelancers, on the other hand, are more cost-effective than full-time employees and often have a wider range of skills to pull from because they’re accustomed to wearing many different hats; however, their attention is usually divided between multiple jobs. There are several pros and cons for each option, so it’s crucial to think carefully about what will be the best fit for your business.

Meeting your goals takes a bit of planning, but by utilizing all the resources at your disposal you can make the process much easier. Hiring services and individuals to help you reach those goals is a great way to remain within your budget while taking things to the next level.

If you need assistance preparing for your next big job interview, let Hotspot Coach help you learn techniques to land that job. Email for more information.